37PF9731D Ambilight Information

What is Ambilight? With lights surrounding the picture, 37PF9731D Ambilight 3 makes an impressive contribution to the overall viewing experience with ambient light on three sides to complement the colours and light intensity of the image on screen. It creates ambiance, stimulates more relaxed viewing and improves perceived picture detail, contrast and colour. Ambilight 3 automatically and independently adapts the colours of each screenside according to the changing content on the screen. With the third Ambilight the top of the picture is now fully surrounded, completely immersing you in the content.

The remarkable Ambilight effect uses lights to surround the picture, complementing the colours on the screen. This innovative feature creates ambiance, stimulates more relaxed viewing and improves perceived picture detail, colour and contrast.

Ambilight Versions

Ambilight', which is short for Ambient Lighting Technology, is a feature invented by Philips Electronics, generating light effects around the TV that correspond to the video content. The effect, the company claims, is a larger virtual screen and a more immersive viewing experience. In addition, Philips claims that it reduces viewer eye strain.

Ambilight versions:

Ambilight mono (aka Ambilight 1): the same light effect is applied left and right of the screen, no light is applied to the top and bottom of the screen

Ambilight stereo (aka Ambilight 2): the left and right side of the screen have separate light effects, no light is applied to the top and bottom of the screen

Ambilight surround (aka Ambilight 3): the left, right and top side of the sceen have separate light effects, no light is applied to the bottom of the screen

Ambilight full surround (aka Ambilight 4): all sides of the screen have separate light effects