PHILIPS 37PF9731D - 37" Widescreen TV

The Philips 37PF9731D/10 LCD TV fully immerses you in big screen entertainment thanks to Ambilight 3 and Pixel Plus3 technologies.

The remarkable 37PF9731D Ambilight effect uses lights to surround the picture, complementing the colours on the screen. This innovative feature creates ambiance, stimulates more relaxed viewing and improves perceived picture detail, colour and contrast.

Pixel Plus3 ensures that each pixel of the incoming picture is enhanced to better match the surrounding pictures, resulting in a more natural picture. Clear LCD technology will also improve the picture further by using high refresh rates to eliminate any onscreen flicker

LCD Full HD display, 1920x1080p

This 37PF9731D display has a resolution that is referred to as Full HD. The state-of-the-art LCD screen technology has the full high-definition widescreen resolution of 1080 progressive lines, each with 1920 pixels. This allows the best possible picture quality for HD input signals with up to 1080 lines. It produces brilliant flicker-free progressive scan pictures with optimum brightness and superb colours. This vibrant and sharp image will provide you with an enhanced viewing experience.

Integrated Digital Tuner for DVB-T reception

The 37PF9731D, integrated DVB-T tuner lets you receive Digital Terrestrial TV to watch or record. This means you do not need an additional set top box or additional cables.

HD ready for the highest quality display of HDTV signals

Enjoy the 37PF9731D exceptional picture quality of a true High Definition TV signal and be fully prepared for HD sources like HDTV broadcast, Blu-ray DVD or HDVD. HD ready is a protected label that offers picture quality beyond that of progressive scan. It conforms to strict standards laid out by EICTA to offer an HD screen that displays the benefits of resolution and picture quality of a High Definition TV signal. 37PF9731D has a universal connection for both analogue YPbPr and uncompressed Digital connection of DVI or HDMI, supporting HDCP. It can display 720p, and 1080i signals at 50 and 60Hz.

Pixel Plus 3 HD for the most vivid and sharp HDTV images

Pixel Plus 3 HD WITH THE 37PF9731D offers the unique combination of ultimate sharpness, natural detail, vivid colours and smooth, natural motion on all qualities of HD, standard TV signals and multi-media content, for high definition displays. Each pixel of the incoming picture is enhanced to match the surrounding pixels better, resulting in a more natural picture. Artifacts and noise in all sources from multi-media to standard TV and also in highly compressed HD are detected and reduced, ensuring that the picture is clean and razor- sharp.

Clear LCD with 3ms response for extreme motion sharpness

Clear LCD creates extreme motion sharpness for clear and vibrant images, even with fast on-screen motion. 37PF9731D high refresh rates of the scanning backlight technology increases the sharpness of motion reproduction down to an effective response time of 3 milliseconds (measured in Perceived Blur-Edge-Width; BEW). On top of this, it creates a higher dynamic contrast and an increased viewing angle. The unique Philips technology brings motion sharpness of LCD displays to an unprecedented level, better than any other Flat display technology.

Ambilight Surround for an immersive viewing experience

With lights surrounding the picture, 37PF9731D Ambilight 3 makes an impressive contribution to the overall viewing experience with ambient light on three sides to complement the colours and light intensity of the image on screen. It creates ambiance, stimulates more relaxed viewing and improves perceived picture detail, contrast and colour. Ambilight 3 automatically and independently adapts the colours of each screenside according to the changing content on the screen. With the third Ambilight the top of the picture is now fully surrounded, completely immersing you in the content.